TVBI Company Limited (TVBI)
TVBI Company Limited (TVBI) is the foremost global Chinese TV media operator specializing in marketing and distribution of premium TVB Chinese productions across the world. Its continually expanding business domain includes OTT service “TVB Anywhere”, TV channel and programme licensing; Mainland China business; pay TV operations; and international advertising and promotion. TVBI’s operations span more than 200 countries and regions. Throughout the years, goodwill of the TVB brand and its star power reinforcing programme and channel promotion have earned widespread praise in the TV industry. To respond to the challenges emerged in the new media era, TVBI uses the latest digital technology to deliver an enhanced viewing experience to global Chinese viewers and capitalize on rewarding business opportunities.
Over-The-Top TV Service (OTT)
Being on the cutting edge of technology, TVBI continues to invest in developing and perfecting online and new media services. An enhanced version of TVB Anywhere was launched in the second half of 2016. TVB Anywhere, which comes in two forms – an OTT box and a mobile app, is our unique invention riding on the latest technology to serve overseas viewers across the globe. This is a milestone in the development of innovative TV broadcasting formats.
TVB Anywhere is the only official overseas OTT platform carrying in-house TVB channels, such as TVB Jade, TVB News Channel, TVB Finance & Information Channel, Entertainment News, TVB Xing Xe and Asian Action Channel. The content-rich on-demand services include simulcast TVB dramas, news and current affairs, variety shows and much more. TVB Anywhere’s footprint currently covers more than 200 countries and regions, including destinations in Canada, Australia, New Zealand, UK and Europe where innumerable overseas Chinese reside in. TVB Anywhere breaks free of geographical constraints and delivers high definition, stable and pleasurable viewing experience to Chinese audiences globally.
To allow overseas viewers to have an even more rewarding viewing experience, TVB Anywhere has launched an upgraded version of the mobile app that comes with live channels and different on-demand packages, with language options and provision of subtitles. Even non-Chinese speaking viewers, be they Thai, Vietnamese or Indonesian, can enjoy our remarkable TV programmes without language barriers. In 2018, a new TVB Anywhere mobile app was launched in Singapore, in collaboration with several local telcos, to give Singaporean viewers the choice of selecting different subscription packages. Promotional events have also been organized to raise brand awareness and to allow advertising clients to be acquainted with the new media platform.
Apart from targeting overseas Chinese viewers, TVB Anywhere is also reaching out to non-Chinese speaking sectors. In 2018, TVB Anywhere and collaboration partner MVTV in Thailand launched a 24-hour TVB Anywhere Drama Thai Channel to deliver more than 10,000 hours of content dubbed into Thai. TVB Anywhere has also collaborated with communications service providers in Vietnam in launching a Vietnamese mobile app to deliver more than 10,000 hours of on-demand TVB dramas dubbed into Vietnamese. TVB Anywhere is gaining a foothold in Vietnam. Meanwhile, TVBI has achieved notable success in the war against copyright infringement in different parts of the world. Overseas viewers are assured of comprehensive premium entertainment experience.
TV Channel and Programme Licensing
TVBI has been steadfastly developing its global business in TV channel and programme licensing since 1970s. Today, by means of different formats of collaboration including direct selling and appointing agents, TVBI works with TV stations, licensed distributors, digital platforms and new media operators in different regions in providing TVB self-produced content, acquired programmes, selected channels and video-on-demand services. TVBI always works closely with overseas partners, including Astro in Malaysia and StarHub in Singapore, in delivering TV programmes and managing channel operations. Furthermore, there are collaboration projects between TVBI and Astro with an authentic Malaysian touch, all of which have become popular TV programmes in Malaysia. TVB artistes have also been to overseas destinations to mingle with their fans, face to face.
As for Canada, Vietnam, Thailand, Cambodia and Lao, TVBI is also determined to pursue new business opportunities and let overseas viewers enjoy different genres of premium programmes; provide even more agreeable TV programming packages; and achieve outstanding performance results in the industry.
Mainland China Operations
TVB collaborated with China Media Capital (CMC) in founding TVBC. Since 2012, TVBC has been providing lavish TV dramas to entertain more than 1.3 billion viewers in mainland China. TVBC also focuses on developing new media sectors in this new era of TV entertainment.
Overseas Pay TV Business
TVBI businesses are well established. We have a local office in USA and official distributors in Australia, UK and other locations. TVBI always strives to provide an attractive sales service. In recent years, distribution of TVB programmes has been continually expanding. Switching from satellite transmission to OTT service and other technological enhancements, more selected channels and programmes are delivered across international boundaries. Apart from carrying TVB channels, our overseas platforms also provide popular third party’s channels as a one-stop service. They organise a number of large-scale promotional events annually to facilitate exchanges and establish a good relationship with the local Chinese communities.
International Advertising Sales
TVBI is always ready to advise international advertisers on advertising and sales plan and one-stop promotional strategy, making the best use of a global pervasive network and achieving the benefits of targeted advertising for clients. Meanwhile, to keep up with multi-media advertising trend, TVBI has enhanced new media advertising sales service to meet global clients’ needs. Cross platform mobile apps, internet TV, websites and social media are all comprehensively and strategically covered under TVBI new media mastery. Specific consumer groups are precisely targeted. Furthermore, TVBI has an international network of advertising sales centres at specific locations where staff are always ready to listen to clients attentively and serve them diligently.